SEO Analyst

What Is SEO?

Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs).

A successful search engine optimization campaign will have, as part of the improvements, carefully selected, relevant, keywords which the on-page optimization will be designed to emphasize. Search engine optimization services are broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, primarily, to backlinks.

What Do SEO Services Include?

Good SEO help, advice & guidance can be difficult to come by, but you've done it!

Technical Optimization

Technical SEO is the process of identifying and eliminating the technical issues of a website.

Content Optimization

Content optimization is the process of improving existing content, and developing new content.

Link-Profile Optimization

SEO backlink development is the process of attracting relevant inbound links and citations.

Conversion Optimization

Conversion optimization is the process of improving conversion rates of a website's traffic.

Search Engine Optimization Success

Search engine optimization can be profitable and sustainable. To be successful, SEO services should focus on reasonable goals. The foundations of the campaign should be laid with a technical audit. After addressing the technical deficiencies, a keyword-based content audit should follow. Content quality and relevance improvement will then lay the foundation for backlink development. The simple process of search engine optimization can become a daunting task.

Types of SEO

There are three types of search engine optimization: white hat, gray hat, and black hat. White hat SEO stays within strict guidelines set by search engines. Gray hat SEO bends the rules. Black hat SEO does what it takes to rank, even if it means breaking all the rules. Read on to be able to tell the difference when reviewing a campaign proposal.

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SEO Services

There is a large variety of SEO services that can help improve the organic rankings of a website. Core optimization services include on-page & technical SEO, content optimization, and internal link navigation optimization. Additional services include backlink creation, and rank tracking. Read on to learn more about these and other SEO services.

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For Whom Is SEO Suitable?

Is SEO suitable for your business? The common expectation is that SEO is a good option for every online business. But, this approach is exactly how many businesses end up losing money. SEO as a first step may not be suitable for your particular situation. Ensure that it is possible to develop a sustainable SEO campaign for your particular situation.

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What Can SEO Accomplish?

There is a lot of misinformation about what is possible to accomplish through SEO. In this section, we dispel the often repeated myths. And, provide guidelines for realistic expectations for results that an SEO campaign can produce. We look at short- and long-term prospects of using SEO as a part of your digital marketing efforts.

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The Easy-to-Use SEO Resource

What is SEO is an educational resource. It is designed as a guide for both experienced as well as new shoppers of SEO services. The content aims to help make the most of your SEO budget. Find out whether SEO is the right option for you.

SEO Tutorial

So you have just figured out what SEO is. Now it is time to learn how to implement SEO. So head on to our SEO Tutorial for beginners to get started.

SEO Tutorial

SEO Glossary

Have you been scratching your head about a search engine optimization jargon? Our glossary of terms will help you get your questions answered.

SEO Glossary

SEO Shopping Guide

There are many pitfalls (such as the allure of 'guaranteed SEO') when shopping for SEO. This consice guide will help you avoid some of the most common mistakes.

SEO Shopping Guide

Benefits of SEO

SEO can benefit from a variety of technical as well as content components. Here, we discuss the importance of some of the most important such SEO factors.

SEO Benefits of Blogging

Having a blog in itself does not produce positive SEO benefits by default. The content of the blog has to be engaging, high quality, and, most importantly, useful.

If you are considering adding a blog to your site, do so only if there is compelling reason to do so aside from SEO. A blog is a piece of your website which needs to be at least periodically updated. So, if you will only be able to post a few articles, it is better to have an article/resource section, rather than blog.

The benefit of responsive design is that it uses a single code-base for both desktop and mobile devices.

SEO Benefits of Sub-Domains

Division of content of a web entity is the main reason for utilizing sub-domains. As an example, the 'career' section of a company can live at careers.example.com. A sub-folder can achieve the same result. But if the sub-section is large enough, a full separation can be helpful. When it comes to SEO, it is best to maintain simplicity and use sub-folder as opposed to sub-domains.

SEO Benefits of AMP

AMP is a standard introduced by Google, and stands for Accelerated Mobile Pages. The purpose of AMP is to make pages quick-loading. Most browsing happens on mobile devices. So, a fast-loading website provides a better user experience. The way that AMP achieves this is to have the pages hosted (cached) on Google. This allows fast delivery through Google. Any subsequent action on the cached page will take the user to the destination website.

So, is AMP beneficial for SEO? It can be. If you have a very 'heavy' webpage, which takes many seconds to load, then utilizing AMP might be a good solution. But, in such cases, an improvement in efficiency would be as helpful.

SEO Benefits of Responsive Web Design

Responsive websites automatically reconfigure themselves to fit the viewing screen. The same code is used for both desktop and mobile devices. The elements on the page will move around and adjust in size to maintain readability and utility.

The benefit of responsive design is that it uses a single code-base for both desktop and mobile devices.

It is important to keep in mind that you should have either a responsive or a separate mobile website. At this time, Google uses the mobile version of a website to determine rankings.

SEO Benefits of Infographics & Images

Much is made of using infographics and images to benefit SEO. But it is often misunderstood how these elements contribute to SEO. Simply having an infographic on your website will not produce improved rankings. The same is true for images.

The benefits of any type of image comes from the links it may garner due to its utility and quality. So, if you have an interesting infographic that is often cited, it can benefit your rankings.