SEO Analyst

SEO Services

There are a variety of SEO services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

Technical SEO

A technical SEO audit helps uncover implementations which may be causing ranking issues. It will also offer solutions for those technical shortcomings.

Content Audit

A content audit reveals the shortcomings of your content for your specific audience. The audit will also provide a roadmap for developing new and engaging content.

On-Page SEO

Development of on-page SEO follows a technical and content audit. It helps optimize the way content is used, and presented. The on-page SEO also incorporates internal linking strategies.

Link Development

Once a website's initial optimization is complete, a link outreach campaign can be support the on-page work. Having high quality and useful content will help improve the chances of others linking to your website.

The Most Commonly Asked Questions About SEO

What does SEO stand for?

SEO is the acronym for Search Engine Optimization. It is the process of helping websites improve in search engine rankings. It can also mean Search Engine Optimizer, which is a marketing expert that specializes in performing search engine optimization.

How Does SEO Work?

SEO works by optimizing a website's content, structure, and technical aspects. The work helps search engines better understand the content of the website. Mainstream SEO is done by staying within the general guidelines provides by search engines.

How Long Do SEO Results Take?

This depends mostly on how competitive the niche in which a website needs to rank. Of course, high quality SEO is also important, but even the best SEO campaign will take time to produce results. In general, an SEO campaign will take between 4-6 months to start producing results.

How Much Does SEO Cost?

The cost of SEO depends on the level of difficulty of the campaign. The cost of an SEO campaign can range from a few hundred dollars per month to tens of thousands of dollars per month. Check our SEO pricing information for additional details.

What is Local SEO?

Local SEO helps local businesses to improve their search engine rankings. Local SEO concentrates on improving rankings for either geo-targeted or generic keywords. For example a campaign for a mechanic shop would help improve the rankings when a search for car repair services happens within a certain area.

What Are SEO Tools?

SEO tools are designed to help users find out the ways in which their website can be optimized. These tools can be useful for both large and small websites. SEO tools can be online or desktop applications. We have compiled a list of the most commonly used SEO tools used by website owners and professional search engine optimizers.

Types of SEO Services

An SEO campaign can consist of a variety of components, and be as simple as a one-time SEO audit, or as involved as an ongoing campaign that includes technical audits, content writing and development, link acquisition, and consulting services. Below are explanations of the services you can expect to encounter when selecting and SEO company.

Website SEO Audit

An SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long. On the other hand, a comprehensive website SEO audit will be comprised of dozens of pages, picking appart even the most minute deficiency. The SEO audit would include recommendations about how to address each potential problem.

At the most basic level, an SEO service audit should address the basics covered in our Basic SEO Tutorial. With a basic audit, a website owner should expect to, at a minimum, receive a guide for how to fix major ranking issues. More comprehensive audits would also include ways to improve content, and backlinks.

Having a search engine friendly website is very important. But, it is not a guarantee for improved rankings. SEO takes time, and needs ongoing maintenance to produce reliable and stable rankings.

An SEO Audit Includes

On-Page SEO

On-page SEO is the process of implementing the improvements outlined by an SEO audit. These changes can be implemented by the website owner (if they have the capability) or an SEO company. On-page SEO should be part of all SEO packages. It is the foundation up on which a successful SEO campaign must be built. On-page SEO deals with page titles, headings, content, and internal link structure. To find a basic list of the areas that on-page optimization should cover, refer to the WiSEO SEO Tutorial.

Like a website audit, there are basic as well as comprehensive services when it comes to on-page SEO. On-page SEO can be a one-time project which applies the fixes recommended through an SEO audit. These types of audits would target the home page, and a few other important pages on a website. More comprehensive campaigns would use initial findings to fix existing problems, and check for new issues that may occur.

Often, on-page SEO work does not need updating (e.g. when a site has evergreen content). But even in these cases, a periodic audit can help uncover, and prevent potential problems from accumulating.

On-Page SEO Services Include

SEO Content Development

SEO content refers to website content which positively impacts search engine rankings. Textual content types include articles, white papers, essays, research documents, tutorials, and glossaries. Visual content includes infographics, stock photos, and icons. There are also other types of content such as PDFs, searchable databases, and web tools. These are some common examples of web content. It is important to note that depending on the niche of your website, the type of useful content will vary.

'SEO content' should be more accurately described as 'high quality content'. High quality and useful content will also attract inbound natural links. These links are invaluable for improved rankings.

When researching content topics, it is best to aim for quality instead of quantity. Seeking out 'SEO content' can lead to low quality articles which act as a place to include keywords.

SEO content writing services can contribute to improved rankings. This is only true if shortcuts are not taken, and content is not expected to perform magic. Content development and optimization is a slow, and time-consuming process. Well written, interesting, and useful content will get attention on its own merits. But, it also helps lay the foundation for successful link development campaigns.

SEO Content Development Services Include

Link Development

Link development is a divisive topic in SEO circles. It is the topic most talked and written about in search engine optimization blogs. SEO backlinks are arguably the most vital component of any SEO campaign. They can be time consuming, and expensive to get. So, there are many services which offer inexpensive options. Unfortunately, the lower cost also translates into low quality. The low quality of incoming links can in fact be detrimental. So, it is important to stay away from such offerings. If you come across a monthly SEO campaign offering which is only $500 and includes link work, it may mean that the links will be of low quality. This is not to say that you can't get link-work for $500 per month. But, it won't be for a large volume of links.

Good quality link development work focuses on quality rather than quantity. A well-researched and relevant, good quality link is worth many times more than hundreds of free directory submissions.

The fundamentals of link building are based on good quality and valuable content. If there is no good content on your site to which people can link, it will be very difficult to convince them to do so.

Link Development Services Include

Code Optimization

Code optimization is part of technical SEO. At the most basic level, it is the streamlining of the HTML code of a website. The optimization of your HTML can impact search engine rankings in two ways. First, it can help alleviate code-clutter. This helps present your content in an easy-to-understand (for search engines) format. Second, it can help reduce the load-time of your website pages. This helps improve user experience which is something that plays a large role in how search engine algorithms evaluate web pages.

Depending on the complexity of your website, there may be few or many opportunities for code optimization.



SEO Consulting Services

SEO consulting is meant to provide professional SEO guidance to those who may not be able to afford the cost of a comprehensive SEO campaign. It can also be suitable for those who would like to have an SEO advisor at their disposal.

Legitimate SEO consultants would provide white hat (in compliance with Google guidelines) techniques. And, provide clients with guidance that will help their website move closer to being search engine friendly in increments.

Keep in mind that SEO is not a magic solution to your ranking problems. Some issues can have an easy solution. But, often there is the need for sustained and ongoing SEO services, either as consultation or active SEO.

SEO Consulting Services May Include

  • 10 Hours of Cosulting

    10 hours of consulting time per month which will include phone & email support

  • 1 Active Project

    Cosulting & coaching services to support one domain/URL to include all services mentioned here

  • Monthly Ranking Report

    Tracking of keyword rankings monthly for a single domain for up to 100 keywords in the 3 main search engines

  • Keyword Research & Analysis

    Review existing keywords or perform keyword research from scratch based on your goals

  • Competitive Analysis

    Identifying and harnessing competitive advantages of others who are performing well within your industry

  • Content Strategy

    Recommendation of industry-specific content that will help improve your website's ranking potential

  • Link Evaluation

    Evaluation of link opportunities which you might be considering for SEO benefits for your website

  • Link Research

    Research of potential link opportunities through original research and competative link research and analysis

  • Traffic Analysis

    Monitoring of website traffic to identify anomolies, risks, and opportunitis to take better advantage of website traffic

  • SEO Analysis & Monitoring

    Review and monitoring of your website's SEO health on an ongoing basis to maintain top ranking potential

  • Information Verification

    If you come across SEO information that you are unsure of, it will be reviewed & evaluated for your business

  • Service Recommendations

    Evaluation and selection of other SEO related tools and services which you may be considering

SEO Pricing - How Much Does SEO Cost?

The price of SEO services depends on a variety of factors. The quality of work, and the country in which the SEO work is performed plays a huge role in the cost of an SEO campaign. The experience of the search engine optimizer, and the breadth of services provided will also impact pricing. It is also important to keep the level of competition in your industry in mind. The more competitive, the more costly your campaign will be.

To evaluate an SEO proposal, shoppers should weigh the cost, to the potential gain from the work. SEO is not able to produce a positive ROI in every given scenario. The below price ranges are a general guideline, and is not meant to provide specifics for your particular campaign.

High cost is not necessarily indicative of a high quality campaign proposal. But, if the price too good to be true, it probably is.

SEO pricing chart including information about local, national, and other SEO services

Please note that these are general guidelines when it comes to pricing. Each SEO agency has their own version of pricing, and service packages. If you are wondering whether the pricing you have received is fair (and makes sense) feel free to contact us for an assessment.

Types of SEO Campaign Pricing

Avoid getting caught up in the hype of low SEO pricing. You get what you pay for.SEO services come in a variety of types. This establishes a helpful way of discussing pricing as it is not possible to translate the pricing from one type of service to another. We will also discuss elements of the campaign which should have no bearing on the price.

One-Time SEO

Price Range: $1,000.00 - $100,000+

One-time SEO, as the name suggests, is a one-off service which is comprised of an on-site optimization, and is generally accompanied by several hours of follow-up consulting to explain the work, and provide guidance for the client moving forward. The pricing for such a service is highly dependent on the size and complexity of the site. The competitiveness of the market for a business does not come into play, as the work is meant to address any deficiencies in regards to technical, organizational, and contextual nature.

Note: the difference between a one-time SEO service and an SEO audit is that the one-time SEO offering includes hands on work on the website; whereas an SEO site audit is basically a document which details the finding of the SEO professional, with directions about how implement changes and undertake fixes.

SEO Site audits

Price Range: $500 - $100,000+

An SEO audit is similar to one-time SEO; however, it does not include hands-on work on the client's website; instead, the audit document details the deficiencies of a website, identifies opportunities, and provides a roadmap of how to implement changes and exploit the uncovered opportunities.

Local SEO (Monthly)

Price Range: $250 - $5,000 per month

Local SEO services are for low competition small businesses which serve a limited geographic area with high population density, or a large area with low population density. The types of businesses which are best suited for local SEO include small print shops, car washes, or professional services. There are of course, high competition categories such as legal and medical services, which will have costs on the higher end of the price range.

National SEO (Monthly)

Price Range: $750 - $10,000+ per month

This robust SEO offering, as the name suggests is suitable for businesses which target a national audience, and would like high rankings without geographical limitations within a given country. Many of these businesses are ecommerce site which introduces another level of complication to the search engine optimization process. Like local SEO, the level of competition has a very wide scale, which is reflected in the price.

SEO by the Hour

Price Range: $50 - $700 per hour

SEO services which are billed hourly can either be monthly or on an as-needed basis. The charges are based on the number of hours spent during a given time-period (usually one month). The hourly price depends mostly on the experience level and technical sophistication of the search engine optimizer. The below price-range does not take into consideration overseas (outside of the United States) service providers.

SEO Elements Which Should Not Impact the Price

Above, we discussed the variety of situations and factors which impact SEO pricing; however, there are several elements which are often used to justify cost. The below list is comprised of the most common of those factors which should not impact pricing.

  • Number of keywords to be worked on as part of the SEO campaign
  • The volume of link acquisitions (a proper SEO campaign does not aim to generate a high volume of links)
  • Number of pages to be optimized (an ongoing campaign would optimize a growing number of pages if and when the health and search engine friendliness of the site calls for it)

SEO Proposals & How to Evaluate Them

SEO services come in a variety of forms; however, good quality work is difficult to find. Like any other industry, there are things to look for when trying to winnow the wheat from the chaff, and it is no different when it comes to search engine optimization proposals. On the surface, many proposals may look reasonable, and often similar. Knowing what to look for will make it easier to pick the best SEO option for you and your business.

Below you will find an easy-to-read list to help you pick out a good SEO proposal from one that is more likely than not going to cost a lot of money without delivering much (if anything) in the form of search engine result improvements.

Signs of a Bad SEO Proposal

An SEO proposal should give the client the option to veto keyword selections made by the SEO.Offers a Guarantee: No search engine optimization company can offer an honest guarantee for first page rankings. Generally, the guarantee is either convoluted and heavily in favor of the SEO service provider, or is based on extremely low-competition keywords which would drive little to no useful traffic, even if ranked on the first page of major search engines.

Does Not Offer Details: SEO shoppers should be weary of proposals (or conversations with a sales person) which do not offer at least some details about the type and scope of work which will be completed as part of the SEO campaign. For example, if the SEO includes Link Development as part of the service, there should be an explanation which explains the type of approaches that will be utilized.

It Offers a Set of Packages: If the proposal offers a selection of SEO packages to choose from, in some cases it is not going to meet your needs. Even though package options make the decision of picking services easier by offering upfront pricing for SEO services, they sometimes fail to address the needs of each individual business. The customization of SEO services is an important aspect of the process as it can help avoid overpaying for services you might not need, or not having a campaign that is aggressive enough to match the competitiveness of your niche.

Measures Success by Rankings: This may seem counterintuitive, since the entire point of SEO is to improve rankings; however, if rankings and subsequent traffic are not accompanied by conversions (whatever form they may take) will result in a failed campaign. The success of an SEO campaign must have multiple KPIs (key performance indicators) including ranking, traffic, time-on-site, conversions, and ROI evaluation (to make sure that the funds being invested on SEO provide a positive return on investment).

Offers Only Link Development: An SEO campaign which only relies on link development is fundamentally flawed. Even though links are an important part of ranking improvements, they are not going to provide stable and sustainable ranking improvements without the support of proper technical SEO in combination with a content strategy.

If you can keep these potential pitfalls in mind, it will be much easier to avoid signing up for an SEO service contract which will turn out to be nothing more than a money pit. If you are unsure about the quality of an SEO proposal you have receive, please feel free to get in touch with us, and we will gladly evaluate the details of the proposal for you.